The New Science of Leadership

Backed by 50 years of research in social science, Influencer takes a route on corporate perks and charismatic personalities to help learn techniques that can alter ingrained human behavior.

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Leadership Development Starts Here

Learn more about the Crucial Influence leadership course and begin improving your
leadership skills with these resources.

Crucial Influence Miniseries

Join Joseph Grenny, coauthor of Crucial Influence and cofounder of Crucial Learning, in this video series that introduces concepts and skills from the course.

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What’s New in Crucial Influence

Formerly Influencer, Crucial Influence teaches leaders how to apply the Six Sources of Influence to create lasting behavior change. See what’s new.

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Crucial Influence Assessment

Discover your natural tendencies when trying to influence others and identify areas for improvement with this short self-assessment.

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LEARN ESSENTIAL LEADERSHIP SKILLS

Crucial Influence is rooted in 50 years of social science research and teaches the renowned Six Sources of Influence model. The course reveals the personal, social, and structural sources that shape behavior and teaches a method for using these sources to influence people and results.

LEARN AND MASTER THE SKILLS OF THE WORLD’S GREATEST LEADERS

Any emerging leader — a first-time manager without formal authority, an emerging leader, or a senior leader — can reconstruct persuasion and perks with powerful influence strategies and skills that bring real-life changes with influence skills training.

IDENTIFY THE VITAL BEHAVIOURS

Find out the key areas where enacting the right behavior will have an immense effect on results through influencing skills course.

DIAGNOSE WHERE CHANGES ARE REQUIRED

Learn the root cause of the persisting problems which might have more than one cause.

SOURCE 1: PERSONAL MOTIVATION

Make the ostensible, unmanageable, and undesirable behaviors manageable and enjoyable.

SOURCE 2: PERSONAL ABILITY

To enhance personal ability, try to invest in deliberate practice.

SOURCE 3: SOCIAL MOTIVATION

Gather inspiration from formal leaders and opinionated leaders.

SOURCE 4: SOCIAL ABILITY

Find strength in numbers through the influencing course to gain social pressure's power.

SOURCE 5: STRUCTURAL MOTIVATION

Link reward for vital behaviors.

SOURCE 6: STRUCTURAL ABILITY

Leverage space, data, and tools around you.

Learning Formats

Virtual

Join one of our instructors online.

In Person

Attend a classroom course.

PREVIEW THE COURSE

Watch the video to learn more about course skills, learning formats, and delivery options. The Power of Habit is an unparallel predictor of long-term outcomes.